Behind our Brand

Relaxx started back in 2012 and quickly became a popular brand specifically in the music and dance industry. Even though our brand was not limited to any specific area or people group Relaxx started sponsoring dance teams along with up and coming musicians. Our products were worn on TV, workshops, videos, creative platforms, and most randomly at the dance workshops of the Justin Timberlake 20/20 Experience World Tour. We wanted to support people who were independent and longed for recognition in their areas of work. The combination of creative and talented people showcasing their work while at the same time wearing our products gave us all a feeling that we could establish ourselves well.

Fast forward to today, Relaxx is located in Switzerland and Denmark and we're  shipping worldwide. We have completely rebranded ourselves and are now focusing more on headwear (even though we're not limited to that). It's difficult to find the perfect cap or beanie today, so this is our idea of what that look and feels like.

We function as a brand that does product drops. This means that once we've sold out a specific product, a product we've ''dropped'' in our online shop we'll not get it back in stock again. We're doing this for 2 reasons: 1. it gives us the ability to constantly create and have fun, and 2. it gives you the ability to wear something your best friend doesn't own.